Architecture & Dev-Side SEO

Challenge

The website required structural updates to align with Google’s evolving algorithms and ensure new code deployments didn't hurt rankings.

Solution

• Dev Collaboration: Partnered directly with development teams to integrate SEO best practices into the code deployment pipeline.
• Structural Refinement: Refined URL structures and site architecture to clarify topical relevance for Google bots.
• Intent Mapping: Conducted keyword research to realign existing content with current user search intent.

Result

Enhanced site health, better alignment with Core Web Vitals, and protection of rankings during code updates.